Bradford M. Emde, O.D.

Dr. Emde is the President/Owner of East View Eye Care, P.C. since 2005. He is a 1997 graduate of the UAB School of Optometry at the Medical Center of the University of Alabama at Birmingham. He graduated second in his class and received many awards including the Bausch & Lomb Leadership Award, the Varilux Student Grant Award, and the Omega Co-Management Award.

He married Angela Dyer, a 7th generation Greene county native, and joined Dr. Howard Kelley in practice in Greeneville in 1997. He is also a member of the AOA, TOA, and is past President of NETSOP (North East Tennessee Society of Optometric Physicians). He has been awarded the People's Choice Award for "Best Optometrist" by the Greeneville Sun 11 times for the years of 2003-2004, 2004-2005, 2005-2006, 2007-2008, 2009-2010, 2010-2011, 2011-2012, 2013, 2014, 2016 and again in 2017.

Shelly F. Shaw, O.D.

Dr. Shaw is a 1997 graduate of the Southern College of Optometry in Memphis, TN. She graduated third in her class and received many awards including the Top Clinician Award, the Excellence in Ocular Disease & Basic Sciences Award, and the Sunsoft Contact Lens Achievement Award. Dr. Shaw attended Walter's State Community College and East TN State University. Dr. Shaw is a native of Greene County and married Alfred Shaw in 1997. 

She started practicing in Greeneville in 1997 and joined Dr. Emde in practice in 2005. She is also a member of the AOA, TOA, and is past Vice-President of NETSOP (North East Tennessee Society of Optometric Physicians). She was awarded the People's Choice Award for "Best Optometrist" by the Greeneville Sun for 2006-2007.

Jennie, Office Manager

Jennie is our office manager. She is also one of our optical staff. She oversees all office operations including the front office, patient examinations, optical and lab operations, and insurance department.

Kristine, C.P.O., Lead Technician

Kristine is a Certified Paraoptometric and our Lead Technician.  She works up patients in the pre-test room and performs specialized testing procedures such as visual fields, retinal photography, retinal tomography, keratometry readings, and autorefractions. She also does contact lens insertion & removal training.

Dawn

Dawn is our main receptionist.
She is responsible for preparing all records, patient scheduling,
​and patient flow, and phone triage.

Linda

Linda is one of our insurance specialists and record maintainance specialist. She is responsible for scanning & converting our existing records to EMR--electronic medical records. She also takes care of patients' needs as they check out such as collecting copays, filing insurance, and making follow-up appointments.

Tabatha

Tabatha is a member of our front office team. She takes care of patients' needs as they check out such as collecting copays, filing insurance, and making follow-up appointments.

Megan, C.P.O.A.

Megan is a Certified Paraoptometric Assistant. She works up patients in the pre-test room and performs specialized testing procedures such as visual fields, retinal photography, retinal tomography, keratometry readings, and autorefractions. She also does contact lens insertion & removal training, and all contact lens ordering.

Sabrina, C.P.O.

Sabrina is a Certified Paraoptometric on our team of optical staff and technicians.  She helps with frames selections and in the ordering and production of lenses.  She works up patients in the pre-test room and performs specialized testing procedures such as visual fields, retinal photography, retinal tomography, keratometry readings, and autorefractions.  She also does contact lens insertion & removal training.

Lindsey

Lindsey is a member of our optical team.  She is one of our optical lab staff. She helps with frame and lens selections, and in the production, dispensing and adjusting of eyewear.  She can also assist in working up patients in pre-testing and performing specialized testing such as visual fields, and retinal photography, and performs contact lens insertion & removal training.

Shea

Shea is a member on our team of technicians.  She works up patients in the pre-test room and performs specialized testing procedures such as visual fields, retinal photography, retinal tomography, keratometry readings, and autorefractions. She also does contact lens insertion & removal training.

Amy

Amy is a member on our team of technicians.  She works up patients in the pre-test room and performs specialized testing procedures such as visual fields, retinal photography, retinal tomography, keratometry readings, and autorefractions. She also does contact lens insertion & removal training.

Toni

Toni is a member on our team of technicians.  She works up patients in the pre-test room and performs specialized testing procedures such as visual fields, retinal photography, retinal tomography, keratometry readings, and autorefractions. She also does contact lens insertion & removal training.

Leslie

Leslie is a member of our front office team.  She takes care of patients' needs as they check out such as collecting copays, filing insurance, and making follow-up appointments.